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News, Information, and Opinions.

Marketing Tip: Video & Imagery

Marketing Tip: Video & Imagery

Consider using video or other types of imagery when analyzing marketing ideas (the human brain processes images faster...

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6 Straightforward Suggestions for an Improved Website

6 Straightforward Suggestions for an Improved Website

While there are more than six things to consider when improving a website, we wanted to provide the following thoughts...

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Beware of Domain Registration Scams

Beware of Domain Registration Scams

Many Avid Hawk customers are reporting receiving what appears to be an invoice for their domain...

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Digital Marketing Tip: Bounce Rate

Digital Marketing Tip: Bounce Rate

What does the term Bounce Rate mean in your website analytics report? Bounce Rate is the percentage of visitors that...

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Why is Content Marketing Important?

Why is Content Marketing Important?

Content marketing is essentially creating useful online content (blog posts, video, etc) on web pages and social media...

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Be a Better Salesperson - 5 Suggestions

Be a Better Salesperson - 5 Suggestions

Most salespeople are constantly looking for ways to close more sales. They use a variety of tools, initiatives, and...

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Marketing Tip: Know Your Audience

Marketing Tip: Know Your Audience

Knowing your potential audience is an important factor that should be considered in the planning phase of marketing...

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Marketing Ideas on a Limited Budget

Marketing Ideas on a Limited Budget

This post is for all you small businesses out there seeking creative advertising ideas on a limited budget. Hope you...

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3 Useful Website Content Writing Tips

3 Useful Website Content Writing Tips

Don't Talk About Yourself Too Much. Your potential customer likely doesn't care much about your company...

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Marketing Tip: Ad Effectiveness

Marketing Tip: Ad Effectiveness

Sometimes with all the great tools available to track website analytics and social media metrics, we forget to do some...

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Thinking About the 80/20

Thinking About the 80/20

I have been putting more thought into the 80/20 rule of late. For those that don't know, the 80/20 rule is...

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What is SSL?

What is SSL?

SSL (Secure Sockets Layer) is a security protocol commonly used when a web browser needs to make a secure connection to...

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Why Is Responsive Web Design Important?

Why Is Responsive Web Design Important?

Today's technology, including smartphones, tablets, and iPads, have dictated how we approach user experience and...

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Poll Regarding Web Advertisements

Poll Regarding Web Advertisements

We have set up a poll and would like to know if you have left a website due to an advertisement covering up the...

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2 Common Web Content Mistakes

2 Common Web Content Mistakes

Sounding Too Sales OrientedMost web sites have an element of sales/advertising involved, but it is the way you...

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Is Duplicate Web Content Hurting You?

Is Duplicate Web Content Hurting You?

We want to remind everyone that if you are using mass produced content that has been duplicated across the web and are...

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Web Page Load Time Matters

Web Page Load Time Matters

The subject of this blog post is a topic that is often overlooked: Slow Page Loading. While surfing the web I have come...

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De Smet Location

108 US Hwy. 14 W.
PO Box 470
De Smet, SD 57231
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605-854-1155
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Watertown Location

28 1st St. NW
PO Box 1565
Watertown, SD 57201
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605-954-1001
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About Avid Hawk

We are a creative marketing company with locations in Watertown and De Smet, SD (located between Huron, SD and Brookings, SD on hwy. 14) that specializes in graphic design, website development, and digital marketing. Local service area includes most of South Dakota and North Dakota, however, we are happy to discuss your project over the phone if you are based in the United States.