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News, Information, and Opinions.
Ways to Identify Your Target Market: Reaching the Right People
Often, when it comes to marketing your business, if you want to increase your chances of success, you need to know who...
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Marketing Tip: Video & Imagery
Consider using video or other types of imagery when analyzing marketing ideas (the human brain processes images faster...
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6 Straightforward Suggestions for an Improved Website
While there are more than six things to consider when improving a website, we wanted to provide the following thoughts...
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Beware of Domain Registration Scams
Many Avid Hawk customers are reporting receiving what appears to be an invoice for their domain...
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Digital Marketing Tip: Bounce Rate
What does the term Bounce Rate mean in your website analytics report? Bounce Rate is the percentage of visitors that...
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Why is Content Marketing Important?
Content marketing is essentially creating useful online content (blog posts, video, etc) on web pages and social media...
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Be a Better Salesperson - 5 Suggestions
Most salespeople are constantly looking for ways to close more sales. They use a variety of tools, initiatives, and...
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Marketing Tip: Know Your Audience
Knowing your potential audience is an important factor that should be considered in the planning phase of marketing...
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Marketing Ideas on a Limited Budget
This post is for all you small businesses out there seeking creative advertising ideas on a limited budget. Hope you...
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3 Useful Website Content Writing Tips
Don't Talk About Yourself Too Much. Your potential customer likely doesn't care much about your company...
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Marketing Tip: Ad Effectiveness
Sometimes with all the great tools available to track website analytics and social media metrics, we forget to do some...
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Thinking About the 80/20
I have been putting more thought into the 80/20 rule of late. For those that don't know, the 80/20 rule is...
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What is SSL?
SSL (Secure Sockets Layer) is a security protocol commonly used when a web browser needs to make a secure connection to...
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Why Is Responsive Web Design Important?
Today's technology, including smartphones, tablets, and iPads, have dictated how we approach user experience and...
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Poll Regarding Web Advertisements
We have set up a poll and would like to know if you have left a website due to an advertisement covering up the...
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2 Common Web Content Mistakes
Sounding Too Sales OrientedMost web sites have an element of sales/advertising involved, but it is the way you...
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Is Duplicate Web Content Hurting You?
We want to remind everyone that if you are using mass produced content that has been duplicated across the web and are...
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Web Page Load Time Matters
The subject of this blog post is a topic that is often overlooked: Slow Page Loading. While surfing the web I have come...
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