Blog Post

Thinking About the 80/20

Thinking About the 80/20

Posted by Avid Hawk LLC

Thinking About the 80/20

I have been putting more thought into the 80/20 rule of late. For those that don't know, the 80/20 rule is a principle that states for most events, approximately 80% of the effects come from 20% of the causes.

When I look at Avid Hawk's marketing & advertising effort over the last couple years, it seems the rule holds true. I would say about 20% of our effort has created around 80% of the results.

When a person considers this rule in other aspects of their business or even time management, the rule also seems to hold true. Let's consider the following statements:

  • Around 20% of your sales & marketing effort produces 80% of the results.
  • Around 20% of your customers produce 80% of company revenue.

Thinking about the above statements can be eye opening. Especially from a time management perspective. If roughly 20% of your marketing effort is creating 80% of your results, there is a lot of wasted time or menial tasks that could be delegated. It is also likely there is a lot of ineffective advertising that could be replaced with new solutions that might perform better.

Considering the 80/20 rule in your business can really put things into focus and make your marketing effort (or other areas) more productive. I know it certainly has for Avid Hawk.


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108 US Hwy. 14 W.
PO Box 470
De Smet, SD 57231
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PO Box 1565
Watertown, SD 57201
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About Avid Hawk

We are a creative marketing company with locations in Watertown and De Smet, SD (located between Huron, SD and Brookings, SD on hwy. 14) that specializes in graphic design, website development, and digital marketing. Local service area includes most of South Dakota and North Dakota, however, we are happy to discuss your project over the phone if you are based in the United States.